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Marketing Associate

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Tamil Nadu, India

Job Type

Full Time

Workspace

Remote

About the Role

Job Overview:

We are seeking a talented and proactive Marketing Associate to support our marketing team in executing strategic campaigns and initiatives. The ideal candidate will be passionate about marketing, possess strong communication skills, and have a creative mindset to contribute innovative ideas to our marketing efforts.

Responsibilities:

Assist in the development and implementation of marketing strategies to drive brand awareness, engagement, and lead generation.
Support the creation of marketing materials, including but not limited to, social media content, email campaigns, blog posts, and promotional materials.
Conduct market research and analysis to identify trends, consumer preferences, and competitive insights to optimize marketing campaigns.
Collaborate with cross-functional teams including design, content, and sales to ensure cohesive and effective marketing initiatives.
Manage social media accounts, including content creation, scheduling, and engagement to increase brand visibility and engagement.
Assist in organizing and coordinating marketing events, trade shows, and other promotional activities.
Monitor and analyze key performance metrics to evaluate campaign effectiveness and provide actionable insights for improvement.

Requirements

  • Requirements:

    • Bachelor’s degree in Marketing, Communications, Business, or a related field.

    • Previous experience (5+ years) in marketing, advertising, or a related field is preferred, but entry-level candidates with relevant internships or coursework will be considered.

    • Knowledge of marketing principles, digital marketing tools, and platforms.

    • Proficiency in social media management tools and analytics.

    • Excellent written and verbal communication skills.

    • Strong analytical skills with the ability to interpret data and draw conclusions.

    • Creative thinking and problem-solving abilities.

    • Ability to multitask and work in a fast-paced environment.

    • Proficiency in Microsoft Office Suite and marketing software/tools.

    Preferred Qualifications:

    • Experience in content creation, graphic design, or video editing is a plus.

    • Familiarity with SEO/SEM and Google Analytics.

    • Certifications in marketing or related fields.

About the Company

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